The Land Up Dirt to Dollars Series

Real estate marketing is a crucial aspect of the selling process, and it can help increase the visibility of your property and attract potential buyers.

If you have a stunning 20 acre tract for sale in a great area, then why isn’t your piece of Central Texas selling? One of the first places to check would be your marketing - or lack thereof!

Here are 5 reasons why marketing is essential for selling your real estate listing:

1. Increasing Visibility

When it comes to finding buyers, it can sometimes feel like a numbers game. The more people that see your property, the better chances you have to find qualified potential buyers.

This sentiment definitely holds some truth. Another aspect to consider, however, is making sure your property gets in front of the right people. If 1,000 people see your residential listing, but they’re all looking for commercial real estate, there’s a good chance that they’ll just stay a number rather than become a buyer.

Marketing helps to get your property in front of as many potential buyers as possible - all while targeting people who have expressed interest in your type of real estate listing. Through real estate advertising, you can promote your property through social media, online platforms, print ads, open ranches, and beyond to increase the chances that the right person will come along and make a competitive offer.

2. Showcasing the Best Features

Have you ever taken 40 pictures of yourself before capturing the perfect one? Real estate marketing content is all about this - getting the best videos and pictures to highlight the unique selling points of your property.

Marketing focuses on creating curated content. This can be done through high-quality photographs, virtual tours, and well-written descriptions that showcase the best features of your property.

3. Targeting the Right Audience

As mentioned above, by understanding your target audience and tailoring your marketing efforts to reach them, you can attract the most interested and qualified buyers for your property.

There are many different ways to target the right audience - from crafting specific messaging to highlighting the best features to actually building your ad, email list, etc.. However, it’s important to note that while there is no “right” answer to targeting, there is a “wrong” answer.

The Fair Housing Act - or FHA - was established to prevent discrimination in real estate. When it comes to targeting, be sure to focus on the elements of the property, rather than who you think the ideal buyer would be.

4. Creating a Sense of Urgency

By Now! Don’t Wait! Get In Touch Today!

You have probably seen one of the above tag lines before - and for good reason! Marketing can create a sense of urgency among potential buyers by highlighting the benefits of buying your property now. This can be done through limited-time promotions, special offers, or featuring the benefits of buying in your area.

5. Building Trust and Credibility

Relationships are a big part of real estate. When you’re trying to buy or sell real estate, you want to be sure whoever you’re working with is looking out for your best interests - and, more importantly, not trying to “trick” you into something you don’t want.

Marketing helps to build trust and credibility with potential buyers by providing them with detailed and accurate information about your property. By providing a professional and transparent marketing approach, you can establish trust and credibility with potential buyers, increasing the chances of closing a sale.

Working With Experts

Real estate marketing is an essential aspect of selling your property. But, we understand that especially for a new seller, it can feel overwhelming and like another thing to do.

Luckily, at Land Up, we make marketing a top priority and even have an in-house team dedicated to ensuring your property gets high visibility in a busy market. Social media, email marketing, print advertising, 4K videos and photos, SEO - list with Land Up, and your property will be in the hands of expert Realtors and marketers in Central Texas real estate!